Since 1971, Doctors Without Borders has provided independent, impartial medical assistance for people in crisis in over 60 countries. This is a great way to get viewers instantly connected to the cause on an emotional level. We love how the charity:water uses photos to share the direct results of its programs, showing the faces of those who are being helped by its fundraising efforts. The Instagram account documents the organization’s efforts to provide a higher quality of life through clean drinking water. And because visuals are processed 60,000 times faster in the brain than text, integrating Instagram into your marketing strategy can help your organization tell its story and create connections with viewers more quickly.īelow are 10 nonprofits to follow on Instagram who creatively and effectively represent their brands and are just flat out worth following.
According to statistics recounted by Hubspot 40% of people respond better to visual information than plain text. Instagram also helps drive engagement amongst your followers through its unique focus on visual content.
On top of its photo-editing appeal, Instagram’s capability of being shared across multiple networks has made it a dynamic marketing tool for nonprofit organizations.īecause Instagram is used heavily by younger people, leveraging this social network can be a great way to connect with millennial supporters and the rapidly increasing percentage of people relying on mobile devices to access the Internet. Having developed a cultish following of both amateur and professional photographers alike, there are now over 150 million people in the worldwide Instagram community. This simple fact is why Instagram exists, and it’s also why this photo- and video-sharing app has been one of the most popular social networking services on the market since its launch three years ago.
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